Le Monde Video visual identity
Role: art direction, animation, coding - co-directed with E. Bellanger
Supervision: O. Clairouin, C-H. Groult, M. Zerbib, D. Castello-Lopes
Acknowledgements: S. Triky, F. Tissier, S. Lehmann, J. Martorell, C. Montagut
Le Monde, 2018
I got asked, in early 2018, to work on a new identity for the video channel. We worked together with graphic designer Elisa Bellanger, and came up with a solution articulated arround three key-principles:
- black & white: no main color. We would use animation to highlight items.
- a serif font: oftenly, online video medias embed sans-serif font. We bringed in the reading font of the newspaper,
- and minimalist/cut animations
I coded and deployed most of the items with the new Adobe feature Essential Graphics. With this toolkit, videojournalists can embed, customize, animate most of the graphics themselves, discharging the motion design team from a lot of repetitives tasks.
Another challenge on this project was to come up with a modern, fresh logo animation. After many tries, we went for this solution.